Cindy “RODEO” Steedle
Co-Founder & President
A 30+ year marketing veteran, 18+ years in entertainment and most recently, Host of the Emmy Nominated TV Show, "The American Dream"; Cindy "Rodeo" is a beloved, international branding powerhouse. She is the sales/marketing, branding & social media expert that keeps the project top of mind.

Eric Steedle
Co-Founder & Associate
As an official Associate, Eric brings an insider’s knowledge of our projects, our brand, and how to present the vision to partners and buyers.
Jeff Beal
Co-Founder & CEO
For more than 25 years, Jeff Beal's name has been synonymous with automotive and motorsports marketing; having collaborated with manufacturers such as Mercedes-Benz, Ferrari, Lexus, McLaren, BMW, Porsche, Audi and many more.

Michael LeTourneau
COO & Head of Development
With over three decades of experience, Michael has led construction management for municipalities, Fortune 500 companies, and large-scale mixed-use developments totaling more than $350 million.